Designing the experiences, frameworks, and systems that power WhatsApp for over 3 billion people. I build AI-native product experiences that scale globally while still feeling personal, clear, and trusted.
I'm a senior content designer in UX design and strategy, focused on shaping user experiences, messaging frameworks, and product strategy behind next-generation AI features.
I currently work at WhatsApp on integrating Meta AI into WhatsApp, with a focus on group and calling integrations. My work ensures each launch is intuitive, trustworthy, and built to scale for a global audience. Previously, I led global consumer launches including WhatsApp Communities, Disappearing Messages, and Message Translations—building product systems that help people connect privately and securely.
Designing trust at the intersection of AI and encryption
Trust Architect and UX Strategist responsible for the end-to-end system logic and information architecture for adding Meta AI to group chats.
Designing consent for a sense you can't see
First-party consent for AI on calls—blocking buffer, regional audio + visual NUX, and prototypes that moved leadership.
A scalable cross-app framework
UX lead responsible for designing end-to-end interest collection strategy and framework, adopted cross-app.
Architecting an ecosystem — systems, behavior & growth
Six-step creation suite, intro-to-scene pivot, anonymous cross-FOA attribution, and findability work that scaled a new creative behavior to 1.74M AIs.
From data signal to feature proposal
Suggestion chips for Meta AI in groups — hypothesis through PRD, prototype, and screen real-estate insight.